Yellow Journalism

Yellow Journalism was used to refer to the style of journalism writing in the late 1800's around the time of the Spanish-American War.

• It originated from a comic with a yellow-dressed character appearing in Joseph Pulitzer's paper, "New York World".
• William Randolph Hearst, owner of New York Journal, created a yellow-dressed character to compete.
• To attract the publics attention both rivals used entirely subjective material and scandalous headlines.
• Yellow Jouranlism had a lot of influence in the Spanish-American War.

Sources:

http://pratapsimha.com/2010/08/22/ndtv/